Disclaimer: This article may contain the personal views and opinions of the author.
Wow, it is becoming more and more of a cliche to say that the “hit keep coming”, but sometimes the cliche simply comes alive the prose.
This seems to be one such occasion. Indeed, the hits do keep coming for the liberal mainstream media.
Once again, it’s the ratings. We reported just last week that the now ex-host on NBC, Chuck Todd, hit such a massive ratings slump and that they were the lowest since 2014. On the other hand, we also reported on how Fox’s Jesse Watters is crushing both MSNBC and CNN in the ratings. So, the cliche has struck again.
It has now been reported by ConservativeBrief that:
Popular MSNBC host Rachel Maddow recently returned from her nearly two-month hiatus to reveal that she’s going to be taking more time off and only be on air once a week.
Maddow only hosting “The Rachel Maddow Show” once a week has failed to attract viewers, particularly in the critical demographic.
It was further reported that“MSNBC’s key 9 p.m. ET primetime weeknight slot has been mired in a ratings slump since The Rachel Maddow show shifted to a once-per-week format, according to Nielsen data.
Since the start of the month, the left-leaning network has aired MSNBC Prime in the critical time slot four nights per week – with its star anchor Maddow taking the reins to host her show only on Mondays,”.
“That shift has coincided with a downturn in MSNBC’s primetime ratings – especially among viewers in a key advertising demographic. MSNBC Prime has averaged about 1.2 million viewers since its debut on May 3, down from the 1.7 million viewers Maddow averaged on her show before the shift to a once-per-week broadcast,” the report added.
“Among adults aged 25-54, a key segment for advertisers, “MSNBC Prime is averaging just 114,000 viewers per night. That number is a 47% decline from Maddow’s average of 214,000 prior to the change. Maddow’s once-per-week show has averaged about 2 million viewers since May 2, according to Nielsen data,” the report continued.
Jeffrey McCall, a well-known media critic and stalwartly, and loudly, voice his opinion on Maddow hosting her show once a week.
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“MSNBC execs have to be concerned by this weak primetime showing. Maddow’s show has for a long time been a tent pole for MSNBC’s entire evening, delivering audiences for the 9 p.m. hour, but also boosting viewership in the hours before and after,” McCall said.
“With Trump out of office for almost a year and a half now, it is hard to generate ratings by raging about Trump. Further, with the multiple policy problems of the Biden administration, it is difficult to generate a left-leaning audience to watch the daily parade of bad news about inflation, crime, international turmoil, and so on, even when there is a left-of-center spin on those topics,” McCall said.
“Those left-leaning viewers are choosing to just avoid news programming these days, even in venues that are sympathetic to the Biden administration.”
“Sensible viewers see more practical problems right in front of them every day in gas prices, inflation, sinking retirement accounts, baby formula shortages, and the list goes on,” McCall added.
Well, what could end up being the swan song of the triumph of misinformation that is the mainstream media might be coming sooner than expected. Given the depths of how low the ratings for the liberal media have sunk, the only logical conclusion here must be that the mass audiences are, quite simply, not buying what they’re selling.
Weather that is because they’re not trusted, not liked, or simply not interesting, at the end of the day, it amounts to the same thing.